As useful as social media is, pretending it is more effective than TV advertising means you are ignoring real evidence.
Category Archives: Advertising
Understanding narrative and allowing people to participate in it is a great way to make effective products.
I could end right there. That headline says it all. Any advertiser, student of advertising or consumer of the world’s … Read more »
Marketeers are being compelled to add more strands to their campaigns through fear of missing the wave. But could this dilute or change the message?
There is one piece of advice anybody wanting to work in advertising should listen to: just make ads.
Advertising should start the conversation in a clear, direct manner that encourages people to join in.
Deliver the promise is a brand value worth building on. Head First stand by it.
Using stories to guide the creation of advertising can lead to a stronger emotional bond with your market.