Look at other ways in which to engage with your customers by asking whether or not they really want to talk to you.
Social media is good at reaching large numbers of people but a good campaign should reach the right people, not the right numbers.
Dead Rising 2 goes Off The Record with a social media campaign from Head First.
Promoting social circles sounds great but will have real implications for fostering originality and discovery on the web.
The principles of communication won’t change, no matter what turn technology takes. Learn them and use them to guide any strategy.
Advertising, whether it’s a print ad or an App, needs to get people talking. Swing Pong was an idea to get people doing just that.
Use copywriting to make your proposition clear but judge it carefully. Know what your customer is looking for and don’t oversell.
Don’t overwork the personalisation approach in your marketing communication.
Don’t feel bad about not knowing the answers all the time. Take your time, think about it.