There is no real risk for brands adapting their products into the digital world. The risk is in not doing it before someone else does.
Advertising should start the conversation in a clear, direct manner that encourages people to join in.
In focussing its Apps on the word ‘play’, Google risks undermining its relevance in the bigger picture of smartphone ecosystems.
Building a social media app is about the people and their interests, not the technology. Here’s how ReSporter approached that.
Some thoughts on how understanding the behaviour of different groups on social media can lead to a whole new approach in App design.
The social media campaign for Resident Evil: Mercenaries was a success. And to prove it, Head First have been short listed for an award.
The campaign for Dead Rising 2: Off The Record has had lots of fun elements. This radio script had great feedback.
Head First produces beautiful visuals to help promote products.
There comes a time when innovation has to give way to marketing. In the case of Apple, the physical phone no longer matters. What it can do is the only relevant differentiator.
SPiN Galactic is the latest game from Head First. Available now on iPhone from the App Store.