There may be some truths to Marketing but rules are there to be broken. A case in point is the furore over Angry Birds and Star Wars joining forces. The rule would be that this a good idea.
People who love a film or game or band will indulge their fandom with all kinds of stuff. I always wanted (but never had) the famous Star Wars duvet cover. I bought the cards and, when I was older than I really ought to have been, owned a lightsaber.
These things helped me to live in the galaxy I had enjoyed up on the screen in 1977. I read the novelisations and even the spin-offs like Splinter In The Mind’s Eye.
Recently I even received Darth Vader and Son as a Father’s Day present.
There was no furore.
The people I shared my Star Wars horde with smiled, indulged my oddness and left by the nearest available exit.
But throw Angry Birds into the mix and everything changes. It seems like there is a higher, more important rule. Like don’t cross the streams or something.
I’m not sure why.
I asked the question over on Twitter Dom and didn’t really get a satisfactory answer. I read comments to the effect that this was all about squeezing money out of the dedicated fan. Like selling dolls and t-shirts is an act of charity.
Somewhere along the way, George Lucas is felt to have sold out. The last three films received a mixed reception so maybe that’s where it started. Despite the glut of merchandising available before these, the Universe has been tainted somehow. The great things, like the Star Wars Lego kits and games, the beautiful animated series, the fun books and stickers our children enjoy – these things are seen as aberrations the moment hated brand number two walks into the room.
Hello Angry Birds. We’ve been expecting you.
I don’t get the hate here either. Here is a game which offers hours of entertainment to many many millions of people and it does for less than the price of the coffee I’m rushing to buy right now.
Angry Birds seems fun. It’s well made, well drawn, cleverly thought out. It’s a good game by most objective measures. It’s made a mint but hasn’t done so by crazy hidden subscriptions or poor value for money. People like it.
People like Star Wars. Even the last three films.
So when the two get together it sounds like the perfect partnership. But more importantly it sounds like fun.
And yet the news is accompanied by raised eyebrows or outright frothing.
Star Wars and Angry Birds just broke some kind of rule.
Good for them.