See that hedgehog? Come March, it may get flattened by our angry car but for now we are pleased to see its smiling face and neat buzz-cut as it shows that our work for our Resident Evil: Mercenaries social campaign.
Under the big idea of ‘The War On Horror’ Head First created a damn fine campaign to promote Capcom’s first Resident Evil game for the Nintendo 3DS (wow, SEO overload for you there folks). From packaging to advertising by way of video and apps (with hard-core programming by Worship Digital) this was a campaign that tested new waters.
And, gosh, it was a success too. Our video saw over 80,000 views in just a few weeks and the War On Horror Facebook app we designed was played over 40,000 times in the same period. The campaign boosted the official page by 160,000 (and maybe more).