All that blarney yesterday was by way of introducing our latest social media app. There was too much background to the project (which we’ve called ReSporter) to just jump straight in.
Thinking about stuff is what we do.
Let’s try an analogy here.
Think of social media as a party. You are going alone. Don’t worry though, there will be around 100 million other people at the party. You’re bound to find someone interesting. Eventually. And if not, there’s always that Kardashian woman. Or Justin Bieber.
Now imagine if, as soon as you walk in, there were a bunch of people with a placard which read “We like what you like, talk to us.”
That would make life a whole lot easier, wouldn’t it?
This is where our thinking got us. We saw a need for a technology which really did let people focus on their interests first, regardless of where those interests were being played out. They could be on Twitter, Facebook, hell, they might even be on mySpace (cue canned laughter track).
It was about the interests.
We call the system, ReSporter. That’s because we’re going to focus on sports. For now.
And we’ve built the first App which plugs into this system. That’s called ReSporter: Football. For our UK viewers, let me clarify something: we’re talking NFL not Premiership here.
ReSporter: Football is out now and is at version one. It’s a pretty cool way of accessing what your favourite NFL players are saying. It’s a perfect, and focussed, way of getting ready for the Superbowl.
Pick your team and away you go. ReSporter: Football takes it from there. If you read something you respect or agree with, you can nominate that person to be a ReSporter. This will happen A LOT when you access the app during a game because there are A LOT of people wanting their say on things. The ReSporters with the most votes will appear more prominently.
Who knows, you might end up being a ReSporter too with people wanting to know what YOU think.
And as we’ve seen on Twitter, careers can be forged that way.
ReSporter: Football is available NOW on the App Store for iPhone and iPod Touch for GBP £0.69/ USD $0.99 /€0.99. Additional theme packs are available through an in-app purchase priced GBP £0.69/ USD $0.99 /€0.99.