Perhaps the bravest part of examining our creative service meant proving ourselves in new ways. The landscape of advertising and design is changing rapidly and, whilst we still believe the idea should always come before the technology, it has to be recognised that being able to understand how that technology is affecting society can make all the difference from a strategic point of view.
Nowhere is this more prevalent than in social media.
So we set out to see how ideas could impact upon something as big as Twitter.
That’s when Super Twario was born.
In creating Super Twario, we wanted to show clients how a single exciting idea, bravely realised and confidently pitched, could resonate with people.
Even before Apple opted to run it as a featured app the test videos had been viewed over fifty thousand times and most every magazine had run a feature. Word of mouth carried the name of Super Twario right around the world and the Twitter searches we were running were moving faster than we’d ever expected.
We set out to get noticed.
The meetings and conversations we have had since have been exciting and more apps, different apps, are in development.
All from the conviction we have that anything can benefit from a bit of exciting thinking.
What a year it has been.