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2010 in review

The Head First Review – Part One

So how’s your year been?

It’s not been the best has it? We have seen many companies, much admired companies, go under and many talented designers, game creators and writers have lost their jobs.

Recession has presented us with a whole bunch of challenges (are they still challenges or is the latest term “opportunities”?)

Whatever, it’s been tough.

At Head First we had to examine every part of what we stood for and what we offered in order to stand out.

And stay standing.

For a company that services such large brands that was quite the challenge. Early on we realised that “we aim to excite” was more relevant than ever before. We had to excite and we had to encourage our clients to excite.

As a result we began to talk to people, one on one, to show them the opportunities available by exciting people. We came up with ideas, often unsolicited, and threw them at the people we wanted to work for. It didn’t matter whether these were paid for ideas or even potential ideas. What mattered was that they were exciting ideas.

We ranged from suggesting ways for companies to open up new dialogues with their markets to examining what their real business actually was.

And if a client called us to a job we sometimes turned them away.

Not empty handed of course. But with an idea they could implement on their own.

An exciting idea.

For such a small company, Head First often punches above its own weight. There are few projects we have balked at.

That’s because we know that along with the ideas comes production.

You could say that Head First is about ideas in production.

When one of us comes up with an idea, someone else is thinking how to make it work.

Our clients seem to like this approach.

It means they don’t get one dimensional production. They get the responsive, thinking approach to production.

That’s much more exciting.