The game layer can be dropped over anything we do in order to help customers engage with products, processes or people.
When Head First set up shop, it was on the strength of believing the approaches of each market specialty, from videogames to DIY, could and should engage in whole lot more mixing.
From the perspective of videogames it seemed advertising often took a back seat to illustration, as though the two disciplines were interchangeable, as though merely by saying that a picture was worth a thousand words actually made it so.
The sophisticated techniques, the considered messages, these were often missing from marketing strategies for the fast growing sector of videogames and Head First wanted to change that.
At the same time, however, we knew that videogames had a lot to give. Energy and engagement were just two things that the world of videogames had to offer every other brand. Sure, the big boys knew how to form a message but videogames… well, they could deliver it in ways that just clicked with audiences of all ages.
Videogames, we said (and still say) aren’t something you grow out of.
We understand the power of the industry and believe in it so strongly that we thought it was time to show just how engaging it can be.
Enter Super Twario and a whole new look at how Twitter can be accessed.
For a while now there have been claims to have created the first ever Twitter game but these claims are built around spamming rather than engaging and users often Tweet in anger as they feel cheated into allowing the service to broadcast messages on their behalf.
With Super Twario we didn’t want to engage with Twitter at all, we wanted our users to. By providing the platform (literally) for them to roam through their Feed in an exciting and, dare the word be uttered, an innovative way. Add to this a score system and you have engagement in a very real sense.
What Super Twario does is show how different products (such as Twitter) can be approached in very different ways.
Most of all though, we wanted people to see that Head First has some pretty great ideas.