At Head First we are firm believers in excitement. We feel there is
always something exciting about a product, no matter how ordinary it
may be on the surface.
Engaged, as we often are, in creating advertising strategy for video
games it seems a natural approach for us.
Sir, we might say, yes you, you at the back. I can tell this
dishwasher is something you can get excited about because by owning
it, it will surely change your life.
And then we would continue, relating to the gentleman who once stood
at the back of a small crowd but who now finds himself facing that
assemblage as all around turn to see the man who finds dishwashers
exciting. Not inevitable, not necessary, but exciting.
And we see the look of alarm in his eyes turn to interest as he
listens the the reason, the single reason why he should buy a
dishwasher.
And yes, we do believe that gentleman is getting excited.
He’s seen the light. He knows what we mean. It’s not just a dishwasher anymore, it’s an exciting device; as much a lifestyle purchase as SkyHD or an iPhone.
Dishwasher sold. Anyone for soil?
